In an effort to further diversify from the soda industry, The Coca-Cola Co. KO has announced new plans to keep up ina highly competitive market. Following the news of Starbucks Corp. SBUX’s licensing deal with Nestle, as well as the merged Keurig Dr Pepper Inc. KDP, Coca-Cola has made a deal of its own. Coca-Cola announced plans Friday to buy Costa Coffee for $5.1 billion. As of 2016, the British coffee shop is the world’s second-largest coffee chain, according to a report by the chain’s parent company Whitbread.Source