The Coca-Cola Co 's Powerade may never been able to match up with PepsiCo, Inc 's Gatorade, but Coca-Cola has a new plan to win the sports drink wars. What Happened? Coca-Cola announced Tuesday it has acquired a minority stake in the fast-growing sports drink company BodyArmor, with a path to ownership under defined terms. The terms of the deal were not disclosed. Why It Matters? Founded in 2011 by VitaminWater/Smartwater founder Mike Repole, BodyArmor is a fast-growing drink in the category and is expected to hit $400 million in revenue in 2018 — up from $235 million in 2017. The brand has high-profile minority owners including Kobe Bryant, who has a 10-percent equity stake, and is touted as a healthier alternative to Gatorade and Powerade. BodyArmor has 2 percent of the sports drink market, while Gatorade has 75 percent and Powerade sits at 15 percent, according to Beverage Digest. via