Deckers Outdoor Corp , the parent company behind various shoe brands including UGG, joins other fashion icons including Kate Spade & Co in exploring strategic alternatives.Deckers announced after Tuesday's market close that its board of directors began a strategic review process and is seeking alternatives, which may include a sale of itself. Investors may not necessarily be surprised by the announcement, as rumors that the company hired bankers to explore a sale surfaced on Feb. 17.Also, Red Mountain Capital, an activist investor and owner of around 3.3 percent of the entire company, sent a letter to Deckers' board in late March, imploring the company to explore a sale.Source